About Us

Welcome to our delightful world of vegan-friendly, cruelty-free highly scented wax melts!

Hi I'm Natalie! I launched Lit in late 2023, after previously running King's Heath Wax Co around 5 years prior. It was struggle, working full time for my employer, trying to run a small business, make the products, design and print the labels, source packaging, never-ending quality testing, and I felt I never had enough time to give it my all and slowly things stopped happening. 

After giving birth to my son in March 2025 I knew I needed to do more, to build something for his future and to give myself a more flexible working life. With this in mind I got out my melting pot again, chose some new fragrances and picked up where I left off! Recreating the popular melts from my previous company, with a new brand identity.

I'm so happy to be back with a fresh start, pursuing my passion in creativity and home fragrance - now branded to match my personality - girly and with a love of all things sparkly and cute!

Perfect for adding a touch of femininity and warmth to any space, our wax melts are crafted with love and care, using only the finest plant-based ingredients.

Each wax melt releases an indulgent, long-lasting fragrance that fills your home with sweet, soothing, and vibrant scents. From floral blooms to fruity notes, our wax melts are designed to cater to every mood and preference.

Guilt-free and cruelty-free, they’re the ideal choice for a cozy, girly atmosphere while being kind to the planet.

Treat yourself and your space to the luxurious, sweet-smelling ambiance you deserve!